When a restaurant is celebrating a significant time of doing business such as a 50-year anniversary while telling new and old customers about the longevity of their business – what’s the best method?  We all love old photos, but marketing your business exclusively with your original logo and old photos may be a mistake.  Ask yourself, does this reach out to new customers?  Does this show how your company has evolved or changed with the times?  Does this image tell others you are innovative by integrating new menu items with the famous in-house recipes?   How about some colorful celebration photos?

Your Image. Take a look at your interior design – does it look exactly the way it did the day you opened the door?  Are you telling new visitors you are doing business the way things have always been done?  Perhaps it’s time to consult a graphic designer to freshen up your logo and compliment your interior displays.  Promoting the longevity of your company with historic photos inside the restaurant helps generate trust.

Making it Easy.  For new visitors to town, have you made it easy for others to find you?  Some restaurant owners who need to be reading this don’t even have a website.  What better place to display your restaurant reviews, directions, and show off enthusiastic customer photos?  Traditional print advertising is always a compliment to all the web has to offers.

Social Media. Restaurant marketing through Facebook and Twitter is one of the most effective uses of social media we have seen.  The reason?  It’s happening now and people love to eat and talk about food.  It’s easy to track the effectiveness of social media through food and drink promotions which creates the buzz and word of mouth marketing that is truly priceless.