Yes, the Soup Nazi from the famed Seinfeld show is back.  After opening several restaurant concepts across the U.S. he is back in NY with what made him famous.  What’s interesting is to become an original SoupFan, you  sign up as a Soupie on their website:   originalsoupman.com.

The concept is to become a soup fan and when you visit the store, you pick the soup you want and have your money ready.

It seems there is no Facebook  page driving people to the store (there are some group pages and one public figure page).  It will be interesting to follow along to see what really works as a seller for them – as there seem to be more shops on the horizon.  Facebook or no – the local concept will most likely be a hit.