It seems everyone has a Facebook page these days, and even an Egyptian father named his child “Facebook”.   When I stopped by the local Dollar store to pick up some birthday party supplies, they want me to see their page.  I drive to the post office and notice “Find us on Facebook” a block away [...]

It’s a Facebook “Like Page” in Reverse!  This photo says it all when the business likes you instead of the other way around.  It’s brilliant marketing with a look at the basics of customer service.  The photo was taken at a neighborhood hardware store.

If you need a way to play recordings on the web, look no further than Evoca.  This is a product we have found so user friendly that it’s worth recommending!  Seven Waves Marketing* has been able to use this player system to broadcast prayer services, to play radio commercials, and even for grassroots political campaigns. [...]

Yes, the Soup Nazi from the famed Seinfeld show is back.  After opening several restaurant concepts across the U.S. he is back in NY with what made him famous.  What’s interesting is to become an original SoupFan, you  sign up as a Soupie on their website:   originalsoupman.com. The concept is to become a soup [...]

This week I received a jumbo post card in the mail from a local political candidate – a variation of the one I received last week from the same guy that landed in file 13.  I wonder if the candidate knows I already have a sign up in my yard showing my endorsement?  How much [...]

When a restaurant is celebrating a significant time of doing business such as a 50-year anniversary while telling new and old customers about the longevity of their business – what’s the best method?  We all love old photos, but marketing your business exclusively with your original logo and old photos may be a mistake.  Ask [...]

I always say a blog is the best way to promote what goes on behind the front doors of your business.   Some people tell me, “I just run into blogs with random thoughts that seem pointless”.  My response?  Well did that make you think differently about the subject or even inspire you to take an [...]

I opened the morning paper and saw a full color page advertisement on the back page of the front page section.   Sitting there taking up valuable real estate on the page and at a premium price, is a BANK ORDERED COASTAL WATERFRONT LIQUIDATION SALE .  Ok, bait me – where is it?  The east coast [...]

This funny video illustrates what two goofy guys can do with simple slap-stick humor to get a laugh.  They don’t make fun of anyone, they aren’t on syndicated late night television – they just do what they do best and make people crack up.  Think of this example when you begin your next marketing campaign [...]

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