Selecting a name for your business is one of the most important things you will ever do.  The beauty of the internet is you can reserve many domains which will lead to your main identity. Here is something you may not think about:  is your business name easily miss-spelled?  Why not reserve the domain name [...]

While walking through the neighborhood the other day, I noticed a guy coming up behind us on his bicycle seriously breaking his neck to see who my husband was.   I should have known – he decided to grab the USA Olympic weightlifting jacket out of the closet!  That would make anyone look  – sorry no [...]

Not long ago I ran across a blurb in a magazine explaining “Pink Washing”.  Having come from the world of “green washing” where “it’s easy being green” slogans pepper advertising campaigns all over the country, I had never heard of trouble in the land of pink and how organizations are associating themselves with breast cancer [...]

So how does the parent of a college student find an auto repair shop that doesn’t even have a Web site?  Ok, there is a Web site out there somewhere, but I haven’t even found it yet!  The search engine optimization on this one must be turned up to minus zero to the tenth power! [...]